BIG FIVE TOURS HAS NEW INITIATIVE IN COSTA RICA

Big Five Tours & Expeditions is trying to do its part.

The travel company has announced a new initiative in Costa Rica to combat overtourism. 

The initiative is in line with the World Travel and Tourism Council’s Community Conscious Travel Campaign. Big Five prides itself on preserving cultural heritage and supporting local economies.

"I am always inspired by industry leaders who commit to preserving the cultural heritage of a country through responsible tourism," said Ashish Sanghrajka, President of Big Five Tours & Expeditions. "I am so proud, as a regional WTTC member, to see the new Community Conscious Travel campaign started by someone I admire, Andrea Grisdale of IC Bellagio. Her initiative in Italy, combined with the WTTC global campaign offers a roadmap to changing the narrative in Costa Rica. Fair Market prices are a must to allow livelihoods to not only be protected, to thrive through socially responsible tourism. Over-tourism and commoditization only make the current challenging economy in Costa Rica wors. The indigenous communities in Costa Rica must have a seat at the table. Travel and tourism globally make up 1 in 10 jobs, and in some countries 1 in 6. Those jobs must reach the communities who rightfully belong in the conversation, so tourism done right may protect their cultural heritage."

Big Five also said it is committed to promoting responsible tourism practices. These initiatives are designed not only to alleviate the pressures of overcrowding in popular tourist destinations but also to introduce travelers to the lesser-known, authentic charms of Costa Rica.

The WTTC's Community Conscious Travel campaign serves as a guiding principle for Big Five's efforts, emphasizing three pillars:

·       Experience: Big Five educates travelers on the benefits of embracing a more authentic travel experience in Costa Rica. Encouraging visits during the shoulder seasons, such as September, allows travelers to enjoy quieter periods with reduced environmental impact and deeper cultural immersion.

·       Impact: Recognizing the significant social impact of responsible travel and tourism, Big Five's programs in Costa Rica focus on fostering meaningful connections with indigenous communities such as the Bribri, Malekus, and Borucas. These initiatives are pivotal in preserving cultural heritage and supporting local livelihoods.

·       Action: In collaboration with Costa Rica's tourism authorities and local stakeholders, Big Five advocates for a balanced tourism narrative that showcases the country's diverse offerings beyond traditional attractions. This approach ensures fair economic opportunities for all involved.

2024-06-23T14:09:14Z dg43tfdfdgfd